Since I’ve started my own business (thanks Covid) I have turned down more clients than I’ve taken on, why, you ask? Well, this crisis has given me perspective, I only want to work with clients if I believe that the relationship will be mutually beneficial.
I’m not driven by money. Why is this important? Because most agencies will do anything to keep a client even when it’s not in their best interest. I’m on a different mission, I want to improve my post-Covid lifestyle by working with clients who enjoy working with me on campaigns that promise Return on Investment.
I will tell you exactly what I think of your current marketing efforts and I’m not afraid to make you work for it, because sometimes, a successful campaign requires clients to do their homework too.
You would not believe how much time I have wasted preparing reports that nobody has ever read. I focus on conversions (forms and calls) and I otherwise report on metrics that matter to you.
I focus on Paid Advertising through Google Ads & Social Media because I find that these channels are the most stable and accountable.
You won’t have to pay for my lavish office in the city, you’ll only have to pay for my coffee-addiction.
I don’t outsource, I single-handedly build all of my own campaigns.
I will gather as much information as I can to tell you whether your campaign has potential to generate ROI.
I specialise in paid advertising through Google Ads and Social Media and provide Digital Marketing Consulting. Sometimes, a successful campaign requires website development, design or copy writing. These aren’t my specialties and I prefer to bring in trusted colleagues from agency land who each decided to focus on their individual specialty. I’ve been working with these colleagues for 5 years and this way you’ll get a 100% specialised service.
I don’t pretend to know everything, I specialise in the services I do know and I can provide consulting around SEO, Branding, Website Development, Design and Conversion Optimisation.
My campaigns set out to generate quality leads at a low cost. I prefer to use Intent Marketing (Google Ads) as a main channel and Interruption Marketing (Social) as a ‘bonus’ channel. Generally speaking, Intend Marketing promises better results and longevity.
Often, when I take over existing campaigns, I find that they were tracking page views or clicks. Whenever possible, I track tangible leads such as phone calls, contact forms and sales to measure ROI
Sometimes, all you need is a bit of help to point you in the right direction, maybe you’ve been spending your marketing dollars on the wrong things or haven’t been tracking your ROI, I provide ‘no fuss, no filter’ digital consulting.
These are just some rough ideas around costing. I don’t have any overheads so my basic management fee is less than half of what an agency would charge. Indivdual management fees depend on the complexity of the campaign
Over the past 5 years I have worked with clients across a wide range of industries. Some of my clients will frequently call up to pause their campaigns when they are ‘too busy’, other clients may find that digital marketing is not their best channel, either way, I’ll work with you and leave you better than I found you!
